AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on iOS in Netherlands Q1 2023
A look at the performance metrics of the top 5 beauty retail apps on iOS in the Netherlands during Q1 2023, including downloads and active users.
During the first quarter of 2023, the top 5 beauty retail apps on the iOS platform in the Netherlands showed varied performance in terms of downloads and active users. Here’s a detailed look at their metrics:
Parfumerie Douglas experienced a fluctuating trend in weekly downloads, peaking at around 3.9K in the last week of February. The app saw a steady number of weekly active users, maintaining figures around 12K to 14K, with a noticeable peak at approximately 14.7K in the week of February 27.
LOOKFANTASTIC: Beauty & Makeup showed a gradual increase in weekly downloads, reaching around 814 by the end of March. The weekly active users hovered around 2.7K to 3K, with a peak of approximately 3K in the final week of March.
Lush Fresh Handmade Cosmetics had modest download numbers with a significant increase towards the end of the quarter, peaking at around 256 downloads in the week of March 20. Weekly active users followed a similar trend, increasing to around 190 by the end of March.
BEAUTY BAY had relatively low download numbers throughout the quarter, with a slight peak of 29 downloads in the week of March 20. The app’s weekly active users remained fairly stable, fluctuating around the 150 to 220 range.
Perfumerías DRUNI had minimal download activity, with a slight increase to 6 downloads in the last week of March.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.
